Out of Stock (OOS) Page Best Practices

Overview

The objective of recommendations on Out of Stock (OOS) pages is to show similar products as the one they are looking at that is out of stock so they remain in the purchase mindset. Get them to an available and similar product page as quickly as possible.

• Quantity: 1+ placement. Given the page acts as a dead-end of sorts, it is important to show the customer something that will keep their interest and avoid a bounce from the site. One placement could be enough to provide this pull back into the site. It is important to avoid cluttering the page up with too many placements as well, as that could also turn the customer off from the site.

• Location: As high up on the page as possible as the product they are looking at is out of stock. It is important to properly communicate the product is out of stock, but there are other products they may be interested in they can now go to.

• Strategies: As noted above, it’s best practice to use personalized strategies on the Home page and, depending on the preferences of the retailers, default to top-seller or no recommendations for unrecognized users.

Definition

void print(String message)

Parameters

message

Type: String

Message to print.

Response

Upon successful invocation, this feature returns ...

Exceptions

Remarks

Additional points to consider are ...

Examples

Example 1:

First example shows ...

Example 2:

Second example shows ...

Considerations

Give some considerations such as system requirements or "gotchas" for this setting or control or programming syntax.